Never tell Taco Bell the odds.
When it comes to risky publicity stunts, the Irvine-based chain is the rogue scoundrel of the fast food galaxy. (Remember the rowdy freak dancing senior citizens from the chain’s 2013 Super Bowl ad?).
Now, Taco Bell is at it again. The chain promised a free breakfast sandwich to anyone in the nation if a player from either World Series team stole a base. Indeed, it happened in last night’s dramatic five-hour Game 1, where the Kansas City Royals squeaked out a 14th-inning win on the team’s home turf against the New York Mets.
Kansas City’s Lorenzo Cain stole second base in the sixth inning, so now the nation gets “to steal” an AM Crunchwrap, Taco Bell said. Customers can redeem their free breakfast sandwich from 7 a.m. to 11 a.m. Nov. 5. The freebie is valid at any of the participating 6,000 Taco Bell restaurants across the nation.
You can also get the breakfast item in the drive-through. The Crunchwrap, which costs just under $3, is something of a kitchen sink breakfast sandwich, with hash browns, scrambled eggs and a choice of bacon or sausage.
Taco Bell knew the odds were in the nation’s favor.
Heading into Game 1, the Royals were the second-best team in the American League for stolen bases with 107, according to Yahoo Sports.
When asked how many tacos they plan to giveaway, Taco Bell declined to provide specifics.
“We’re prepared to give everyone an A.M. Crunchwrap who visits Taco Bell during the promotion,” the company told the Register on Wednesday morning.
Taco Bell’s “Steal a Base, Steal a Taco” campaign dates back to 2007.
That year, the campaign debuted and came true when Jacoby Ellsbury of the Boston Red Sox stole a base in Game 2. Taco Bell made the challenge again in 2008 and 2012. Both times, a base was stolen, resulting in Doritos Locos Tacos giveaways.
After a two-year break, Taco Bell brought back the challenge for this year’s World Series match-up.
Taco Bell declined to provide a dollar amount tied to the campaign and the breakfast freebie.
The A.M. Crunchwrap comes in different varieties, including a Country A.M. Crunchwrap and Steak version. However, Taco Bell said the Nov. 5 freebie includes only the basic Crunchwrap with choice of bacon or sausage. At a local Santa Ana restaurant, the egg sandwich sells for $2.59.