Disney’s D23 Expo merchandise skyrockets for sale on eBay

ANAHEIM – A Princess Jasmine doll wearing a red dress retailed for $120 on Saturday in the Disney Store at the D23 Expo.

That same doll on eBay sold for as much as $1,200.

There’s a reason why some Disney fans lined up for hours and rushed to the floor each day at the Anaheim Convention Center – for a chance to buy and flip exclusive convention-only merchandise.

This past weekend, Disney released several exclusives, including Mickey ears, a “Frozen” pin set, and a Pixar-themed Hawaiian shirt.

Those limited-edition items were quickly re-sold in the secondary market. The Hawaiian shirt retailed for $99 and re-sold on eBay for as much as $275. The “Frozen” pin set went for $125 and re-sold for $160. The $20 Mickey ears featuring a retro design sold for $60.

Movie posters of “The Jungle Book,” and “Star Wars: The Force Awakens” – given to the audience free at a panel on Saturday – sold together for $125 together on eBay.

Kimberly Riley, 41, of Pleasanton, on Saturday held three large bags of merchandise. That morning, released was a limited-edition doll of Princess Jasmine of “Aladdin” wearing a red dress. “When she’s spellcasted under Jafar’s power,” explained Katie Huber, the buyer of toys and plush for Disney Stores.

“I can tell you now about 80 percent of the people here in line are going to do the same thing,” Riley said. “I just want to recoup the money my husband and I have spent on this vacation.”

Over the course of two days, Arturo Garcia, 43, of Dallas, spent at least $1,600 on Disney merchandise. Garcia said he’s a big Disney fan and most of the items he purchased are reserved for his family.

“These are just expensive birthday and Christmas gifts for them,” Garcia said.

Contact the writer: 714-704-3764 or jpimentel@ocregister.com

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