ANAHEIM – Going to Disneyland or Disney California Adventure will cost $95 to $119 for an adult beginning Sunday depending on the day – as the two parks go to demand-based pricing.
Currently, an adult ticket costs $99.
Under what Disney calls “seasonal pricing,” customers will pay $95 for “value” days, $105 for “regular” days and $119 for “peak” days.
For the rest of the year, there are 83 value days, mostly Mondays through Thursdays during off-season months or when school is normally in session. There are 142 regular days, covering most weekends and summer days.
And there are 83 peak days that fall on spring break, some summer weekends, and nearly all of December.
“The demand for our theme parks continues to grow, particularly during peak periods,” said Suzi Brown, a Disneyland spokeswoman. “In addition to expanding our parks, we are adopting seasonal pricing on our one-day ticket to help better spread visitation throughout the year.”
Downtown Disney visitors said Saturday the increase won’t be large enough to stop them from visiting the park in the future.
Bruce and Michelle Pogosaew of Tucson were hitting both Disneyland and California Adventure as part of a quick, four-day trip. Michelle said between the rides and parade, “We got our money’s worth.”
A $20 increase wouldn’t affect them that much, she said.
“It’s not really going to break the bank,” Bruce, 46, said. “I think things like food in the park are what’s adding up more.”
Lisa Williams of Missoula Montana said the new price structure wouldn’t keep her or her family away from the park.
But, she said, “It might impact when we chose to travel, or how many days we go.”
Sukai Davis of Sacramento said she didn’t like the idea of paying more on popular visit days, though.
“You already have to wait in line for longer,” said Davis, who visits every two years. “It doesn’t seems fair. … They shouldn’t do this.”
Others took to social media to show their displeasure.
“Ridiculous! Now summer days will be less crowds. The fall and winter will be insane! Bad decision!” Jennifer Voytovich said on Facebook.
“Why would anyone but tourists go on a peak day?” wrote Ray Bernal.
Attendance at Disney’s U.S. parks is up 10 percent over last year’s first quarter, according to the company’s latest fiscal report.
In 2014, more than 16.7 million people visited Disneyland and another 8.7 million visited Disney California Adventure, according to the Themed Entertainment Association, a trade group representing the theme park industry.
The price for a park hopper ticket, which allows the guest to bounce between the two Anaheim parks, is $155 and will be $155 to $169 starting Sunday. Annual pass prices, which were raised last October, and the fee to park at Disneyland Resort were not increased.
Walt Disney World in Florida is incorporating a somewhat similar pricing structure.
Disney’s tiered-pricing comes a month after nearby Universal Studios Hollywood made a somewhat similar move. The strategy has been used for years by airlines, hotels and professional sports teams.
Brian Alters, a Chapman University professor who teaches a class about Disney, said he believes the new pricing structure is a way to manage the overwhelming demand.
“Disney is so incredibly good at facilitating happiness to the point that there are too many people coming to Disney properties,” Alters said.
A pricing calendar will be available on the Disneyland website beginning Sunday.
Staff writer Megan Nicolai contributed to this report.
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